In today’s world, it is the B2B marketer’s job to help educate the buyer in the early stages of the buying cycle. This can help frame the discussion and establish your company’s brand as a trusted advisor that understands their problems and knows how to solve them. Doing this well means: Leveraging search engine marketing so customers who are seeking your information can find you, and Creating compelling landing pages for each topic that prospects will want to research. s rep.
In today’s world, it is the B2B marketer’s job to help educate Special leads the buyer in the early stages of the buying cycle. This can help frame the discussion and establish your company’s brand as a trusted advisor that understands their problems and knows how to solve Special leads them. Doing this well means: Leveraging search engine marketing so customers who are seeking your information can find you, and Creating compelling landing pages for each Special leads topic that prospects will want to research.
One final note: Make sure to balance the goal of capturing contact Special leads information with the fact that requiring a registration to get to the content can reduce conversions by 75-85%, increase bogus registrations, and prevent search engines from finding your content. Special leads One way to do this is to give content targeted to prospects early in the sales cycle without requiring registration, reserving registration for more educated buyers who are likely to be further along.