The specific KPIs that you focus on depends on several factors. Such factors include the topic of your campaigns and the audience you are trying to reach. Its important to note that keeping things simple is the best approach. Use care when choosing your KPIs and choose a handful of core metrics that measure your performance and stick with them. You might be tempted to put every single statistic into your report. However, you must resist the urge, as it will only muddy things up. Instead, stick to only those that are directly related to the objectives of your campaign.
Customer Lifetime Value CLV With this KPI, you can determine how much you can expect to earn per customer, thanks to your marketing efforts. The longer you retain your targeted customers, the higher your customer lifetime value will be, and thus, the more revenue you will generate. A higher CLV costs can USA WhatsApp Number List be so that you can continue to remain profitable. To calculate CLV, average the revenue made per customer from their very first purchase to the time they churn. Cost Per Acquisition CPA This KPI describes the cumulative cost of acquiring a single customer.
Throughout a particular marketing campaign. To calculate an approximate CPA figure, take the total dollar amount that was spent on acquiring new customers with your campaign and divide that number by the amount of new paying customers that were acquired during the campaign. You can tell your marketing efforts are successful by how low your CPA is relative to the lifetime value of a customer. Marketing Channel Return on Investment MCROI This KPI makes it possible to articulate the value of each of the marketing channels youre using. It quantifies the total value of each of those marketing channels, including SEO content Google Ads Facebook PPC Webinar.