Jul 06, 2022
In Business Forum
The opportunity to dig deeper into the client's business. There are many benefits on their part. How is the demand to access search data and support the client's business decisions? It's the know-how to use that information about how it's changing dramatically. " "" Upswing 2.0: The story of business courage and reinvention Upswing, an established agency with sales of € 1.2 million when looking for ways to help agencies overcome uncertainty, March with a combination of ghost mannequin effect service defense and attack mentioned in a recession study. I was adapting to the situation in the end of the month. The situation wasn't very bright as the ghost mannequin effect service agency lost the MRR and the client was struggling with the business. They realized that continuing a long-term SEO strategy was no longer feasible, and instead began thinking about ways to assist and influence their clients at that point. How can we create more value? Everyone was nervous and under pressure. What if you could use the agency's market data and all its resources to clarify the changing demands of each business to provide the additional value and short-term tactics your clients need? That's why Upswing took the risk and invested in innovation. Almost immediately, they built their own tool, Upswing COVID-19 Data Trends, and used daily updated data to highlight SEO trends in each industry. They also decided to keep all employees (do not lay off employees) and not accept discount requests because they are independent institutions that are burdened with cash flow. Another dangerous move is to help the entire team refocus on creative ways to deliver and leverage new real-time data. What will your SEO agency look like after a pandemic? Change "Business as usual" from day 0 When the market changes dramatically and rapidly, you cannot simply ignore it. “Business as usual” is outside the window, and the less change during a crisis, the greater the impact after the crisis ends. Upswing realized that it was investing in research and taking advantage of the unique benefits of real-time data on customer demands from day 0. It was counterintuitive, but it turned out to be a risk ghost mannequin effect service worth taking.